In an field whose lingua franca is the #wristshot (3.2 million tags on Instagram and counting), photographs of watches can generally glimpse redundant and uninspired.

In 2020, all through the pandemic, James Kong, then a company attorney in New York, sought to modify that. He had bought a new digital camera and settled to write-up a person new look at image to Instagram every working day, with the target of making his timepieces look “heroic,” Mr. Kong claimed by mobile phone past month.

“I was performing from house, and I essential one thing to get my head off every thing that was likely on,” he reported. “I experienced no thought what I was undertaking.”

Three decades afterwards, Mr. Kong has become a prolific freelance look at photographer, whose clientele involve models and editorial platforms, including the perfectly-acknowledged enjoy site Hodinkee. He give up his working day career in December, when a fellow collector, Thomas Fleming, approached him about a posture at Fleming, the look at brand he experienced founded. Mr. Kong is now Fleming’s chief running officer.

In some techniques, Mr. Kong is subsequent the trajectory of one particular of his mentors, Ming Thein, a expert photographer-turned-watchmaker, whose site about pictures Mr. Kong go through “front to back” in 2020.

“Something I discovered from Ming: There is no excuse for sloppiness,” Mr. Kong reported. “When you are getting a observe image, you are in control of each and every variable. You must be equipped to place the shadows wherever you want them.”

But how, specifically, really should one particular do that? The New York Occasions requested a cohort of photographers — specialists as effectively as hobbyists — to share their tips for getting improved watch images.

Most people can consider completely fantastic look at photos using their smartphones. For any one in search of to amount up people visuals, even so, a right digicam set up is in purchase.

Lydia Winters, the Sweden-primarily based chief storyteller at Mojang Studios, the maker of Minecraft, bought critical about watches, and view photography, in the course of the pandemic, when she and her associate, Vu Bui, handed the time by capturing images of bouquets at the botanical gardens in Stockholm.

In January 2022, the couple started publishing on a YouTube channel they experienced designed for observe and photography lovers. In the initial episode, they centered on standard ideas for capturing better observe pictures. “Tip No. 1: If you want to elevate your look at images, elevate your check out,” Ms. Winters claimed on the video. She then slid two plastic bottle caps beneath the Seiko design she was shooting to show how boosting it off a flat area assisted attract attention to the timepiece.

Ms. Winters works by using a digital medium-structure Hasselblad X2D — the Swedish digicam brand name named her a “Hasselblad Heroine” in 2022 as aspect of its concentrate on feminine photographers — geared up with a Hasselblad XCD 120-millimeter macro lens as effectively as an XCD 80-millimeter lens, which lets her to obtain a shallow depth of industry.

“In common check out or merchandise images,” she claimed on a modern video clip contact, “you’re attempting to have anything in aim on the merchandise. But I’m just shooting for myself, so I’m good if only a small section of it is in concentrate due to the fact from time to time it can make all the things seem additional magical.”

Mr. Kong stated he relied on a Nikon Z7 II electronic camera for his specialist do the job along with a Canon 135 millimeter TS-E as his major lens. “The TS stands for tilt shift, a precise kind of lens that will allow you to change the airplane of focus,” he reported. “I come across that helpful for look at photography due to the fact you can position the watch at an oblique angle and still have the dial be in emphasis.”

A German-created Leica is Atom Moore’s camera of option, but the New York-based photographer acknowledged that less pricey solutions could be just as successful.

“When persons ask me what the very best digicam is, I always notify them it is the digital camera you’re keen to take with you and know how to use,” Mr. Moore said on a new simply call.

Mr. Moore, who did the authentic pictures for a forthcoming book about the 40th anniversary of the G-Shock observe, suggested using the hottest crop of mirrorless cameras — with their designed-in image stabilization — with each other with a application application these types of as Capture 1, which tethers the digicam immediately to a personal computer. “That way, I can see particularly what I’m acquiring,” he stated.

Several images specialists insist that the trick to capturing a fantastic photo is superior lighting, but with watches, “It’s really about reflection administration,” Mr. Kong reported.

“A look at is like a multifaceted mirror,” he extra. “Each observe reacts to light-weight in different ways, depending on the place its surfaces are, the texture of the dial, the form of its crystal.”

In the beginning, Mr. Kong used only normal light. Then he moved on to ongoing sorts of lights ahead of embracing off-camera flashes and strobes “because flash images will allow you to command your ambient setting in a way that organic or continual lighting does not,” he explained.

But pure light is generally desired by everyday photographers, this sort of as Ms. Winters. “I can often set myself among the digital camera and the light-weight supply, and that can get care of the reflections” on the check out crystal, she said.

Low-cost reflectors or “bounce cards,” which aid channel light-weight in a desired route, are a simple way to brighten a watch, Mr. Moore said. He encouraged purchasing a major sheet of quarter-inch-thick foam board at an artwork-source store and slicing it into little cards that fold open like a e book. LED lights would complete the similar thing, he added.

“Having a card on one particular facet of the look at, and/or an LED mild, can go a extended way towards earning a genuinely great shot, even for just a quick social media matter,” Mr. Moore mentioned.

To get the most effective pictures on a smartphone, it helps to manually lessen the publicity by swiping down on your display when you are in the camera application, Ms. Winters said.

“If you underexpose the picture, you can often make it brighter, but if you unintentionally overexpose it, you just can’t get that back again,” she said.

Once you have gotten the shot, a picture enhancing application this kind of as Lightroom permits you to make refined, however significant, advancements. “I test to get as significantly proper in camera and then use Lightroom to get a minimal pop or some clarity on the check out encounter,” Ms. Winters reported.

Mr. Moore cautioned against heading overboard with editing. “Sometimes, around-contrasting matters can make it obvious you’ve manipulated the image,” he explained.

In addition to the specialized specifics that go into creating a best-notch enjoy image, photographers say they also keep inventive things to consider in head.

Karine Bauzin, a Geneva-centered freelance photographer who specializes in documentary shots as well as portraits of observe-industry executives, has invested the previous decade functioning on a personal challenge for which she traveled to extra than 20 nations around the world and photographed random men and women responding to a uncomplicated query: “What time is it?”

About 80 photographs from the ongoing collection, which she snapped working with a Leica with a 35-millimeter lens, were demonstrated in an exhibition at the Watches and Miracles honest in Geneva this past spring, while a scaled-down range went on display at the Watches and Wonders Shanghai truthful earlier this month.

“When you wake up in the morning until finally you go to bed, you see so lots of photos,” Ms. Bauzin stated throughout a movie get in touch with. “For me, a photograph you keep in mind is a picture when you have an emotion.”

For Ms. Winters, enjoy pictures is at its most effective when it is both of those playful and particular. On St. Patrick’s Working day in March, for example, she shot three Rolex watches with colorful dials arranged in a bowl of Lucky Charms cereal.

“I truly like pics that tell you some thing about the person or the product,” she claimed. “Are you in a amazing location? Do you have stuff around? Often it’s wonderful to locate props all over your house. Why is this your look at and not just a check out anyone can have?”

The quest to inform stories is what retains Mr. Kong clicking.

“When I begun check out pictures in 2020,” he stated, “I did not set out to grow to be recognised as a photographer. I was just inspired to share these issues I’d expended so considerably of my existence staring at and obsessing about.

“If I appear at a photograph and it helps make me aspiration, it’s worth displaying,” he included.

Then again, some people today are simply searching for an image that will enable them promote or trade a watch. In that scenario, Mike Nouveau of Craft + Personalized, a Los Angeles-dependent enterprise that discounts in classic watches, has some specific suggestions.

“The dial is 80 percent of the worth and should really just take up 80 % of the picture,” Mr. Nouveau stated by phone from New York. “I tell them to fake the bracelet is not there and to cock the check out maybe 30 levels.”

A broad greater part of enjoy gross sales take place on the net, he added. “People will ship $200,000 devoid of seeing the watch so they are relying on photos.”

Any one who has cruised via the observe listings on a resale web site this kind of as Chrono24 is almost certainly common with negative watch images. So much of it floods the world-wide-web that Mr. Nouveau claimed some folks had learned a valuable aspect hustle in simply shopping for up timepieces with negative imagery and reshooting them so they glimpse additional attractive.

“If you are a supplier who has a gift for photography,” he said, “you may make some cash.”