[Exclusive] CJ crafting fish-shaped Korean-style dumplings

CJ CheilJedang is creating a new Korean-design and style dumpling, or “mandu,” in the form of “bungeoppang” — a popular fish-shaped waffle normally filled with crimson bean paste or product — as the foodstuff large seems to be to increase its long run portfolio, according to a resource acquainted with the subject, Wednesday.

The source instructed The Korea Herald that the foodstuff large has not too long ago concluded an interior overview of the bungeoppang mandu item in a pop-up retail store structure at the company’s headquarters in central Seoul, adding that the recently formulated mandu acquired blended opinions from workers who had a likelihood to sample the product.

In accordance to the resource, the new product or service combines bungeoppang’s waffle pastry with Bibigo’s traditional mandu filling manufactured of floor pork, tofu, “japchae” or sweet potato noodles and a range of greens.

Whilst the new item is a variety of mandu, the resource claimed it is remaining geared up to be unveiled beneath the bakery classification of the food stuff giant’s Gourmet model in its place of its worldwide foodstuff brand, Bibigo.

“(The bungeoppang mandu) is predicted to be launched in Korea to start with. It could be extra to Bibigo’s mandu lineup for overseas marketplaces later,” the resource said, noting that no distinct timeline for the new product’s release has been made a decision.

Bibigo has been aggressively expanding its sector existence throughout the globe with mandu top the way together with other foods merchandise dubbed as “global strategic solutions,” these types of as kimchi, Korean sauces, all set-cooked rice and Korean-model fried chicken.

CJ CheilJedang logged record-large figures past calendar year with a income of 18.8 trillion gained ($14.4 billion) and an functioning gain of 1.27 trillion won on the again of potent output from abroad foods income. The company’s international food stuff earnings surpassed 5 trillion gained for the initially time as it accounted for 47 % of the whole food gross sales, the best proportion in the history of the agency.

Bibigo’s mandu products and solutions performed a critical function as the products’ US product sales accounted for 66 percent of world wide foods sales very last year by maintaining a 40 percent market place share throughout the time period, major all dumpling items marketed as a result of grocery channels.

Currently keeping foodstuff-generating footholds in important locations across the environment including Germany, the US and Vietnam, CJ CheilJedang earlier this calendar year laid out its goal of expanding the Asian-Pacific, European and North American markets this yr. The foods huge stated it will start off the expansion by coming into 5 new nations around the world — Canada, Australia, Thailand, Indonesia and Malaysia — this 12 months.

A CJ CheilJedang spokesperson stated that despite the fact that sampling of the bungeoppang mandu merchandise had taken position, the enterprise is not in the course of action of building it into an genuine product or service.

By Kan Hyeong-woo ([email protected])